Who We Are

Active 88 Footwear Inc. is more than just a company; we are a tribe of individuals dedicated to the pursuit of the best active equipment.

Established In 1988 By Danny And Jennifer Abshire, A Dynamic Duo With A Passion For Innovation And Over 35 Years Of Combined Experience In The Footwear And Orthotic Industries,
We've Been On A Relentless Journey Of Evolution.

Our story began in 1988 in Aspen, where we specialized in crafting custom orthotics for celebrities, athletes, and skiers. In our pursuit of excellence, we relocated to Boulder, Colorado, where we continued our tradition of crafting personalized orthotics, catering to the unique needs of our clientele.

In 2007, We Embarked On A New Chapter With The Founding Of Newton Shoes, Introducing A Groundbreaking Philosophy To The Running Market With Our Lower Profile, Minimalistic Shoe Designs. This Marked A Significant Shift In The Industry, Setting New Standards For Performance And Comfort.

We Relocated To Boulder Colorado. Building Upon Our Success, We Launched Active88 Footwear And Our Ai Sole Inserts, Pushing The Boundaries Of Innovation Further By Introducing Ultra-lightweight Shoes Designed To Enhance The Running Experience.

Our Dedication To Perfection Culminated In The Development Of The ‘newco” Brand In 2021, Featuring A Revolutionary 3dti Rubber Design Paired With A Premium Foam Footbed, Redefining What The Perfect Running Shoe Entails.

But Our Commitment To Excellence Doesn't Stop There. We Recognize The Importance Of Sustainability And Environmental Responsibility, Which Is Why Our Footwear Models Incorporate Fully Recycled And Recyclable Materials For The Upper Fabric, Midsole, And Outer Sole. Moreover, We Take Pride In Our Manufacturing Processes, With The Majority Of Our Assembly And Manufacturing Operations Proudly Conducted In The United States.

At Active88 Footwear Inc., We Aren't Just Crafting Shoes; We're Shaping The Future Of Active Footwear, One Step At A Time. Active88footwear.com